How to Do SEO for Blogs
Your blog is like a book in a vast library that encompasses the world.
Do you ever feel like your blog is just sitting on a shelf, waiting for someone to discover your treasures within?
Like a library book index system-you have to learn how to do SEO for blogs so people can learn about and find you. With the right practices, you may create your own outstanding niche before the teeming shelves.
SEO Marketing: Cleared for Approach
There are a number of strategies for sending your message across the world and beyond. They include push marketing (advertising-buying and begging for attention), beating the bricks, spreading word of mouth and fishing for referrals. Today I’m focusing on SEO, or Search Engine Optimization for blogs.
Look at the graph below. It depicts the trends of Inbound Marketing vs Outbound Marketing.
Is it just a coincidence that these two curves happen to correlate? As my social psychology professor liked to chisel into our brains, Correlation doesn’t imply causation.
Could it be that the line represented by SEO – and the organic search traffic strategies it employs – actually produces greater Return on Investment than PPC? Short answer: it does in the long run. Particularly for establishing site value and relevance to search engines-in short, becoming an authority domain.
Let’s assume for this article that SEO for Blogs is a viable, relevant strategy-and get on with it.
SEO for Blogs: Onsite and Offsite Optimization
Many factors influence the success and reach of a broadcasting platform like a blog. Most of them you can’t control: SERP, buzz, retweets, and a lot of other silly language that belie the sincerity of what is being accomplished: planet-wide reach for each and every voice with access to the Web.
That’s why SEO is so important. It’s something you can control onsite, and influence offsite. So let’s get to it. I’m just going to touch on these; they are each subjects worthy of future volumes.
- Core Message
- Make Culture, not Commercials
- Avoid Duplicate Content
- Be Remarkable
- Consistent Posting Schedule
The design of your blog will have its own SEO issues; not all are created equal. (This blog runs on Genesis-visit the affiliate link in sidebar). What I like about Genesis is its ROI. Whatever design you use-study its SEO characteristics-if any.
No shortcuts here. What are you blogging about? What type of blog is best? What niche? For help answering this, see my post Flagship vs Network Blogging: a Blog By Any Other Niche
Before you lay down posts, you should have some kind of keyword strategy mapped out. It’s not the road, it’s only the compass. Refer to it constantly, update it continually.
These, along with other elements, contribute to your blog’s SEO. Prioritize your essential keywords. Align them with your target customers’ search queries, your Unique Value Proposition, and your Keyword Strategy. Other on-page elements that should mention keywords are:
- Page Name
- Article Title
- Meta Description
- Image ALT tags (the little text that appears when your cursor hovers over an image).
Make Culture, not Commercials
Converse with people, they will find your product. Sell to people, they will ignore your conversation. This goes for face-to-face networking too!
Avoid Duplicate Content
Write. Hire writers. Make new information. If you refer to another blog article, don’t just link to it-introduce it, say why it matters to you and why it should matter to readers. For more information about this, see my post Avoid Duplicate Content.
The term “Linkbait” refers to something juicy people love to share-an article, a video, a podcast. People share things they like. Appeal to their emotions with emotions. If you would be loved, be like Mike. If you would be rational, be like Spock.
Consistent Posting Schedule
This has two aspects: regular posting, and distributed purpose of posting.
Regular – post on a predictable cycle: multiple daily, single daily, once every couple of days, once a week, etc. The SEO benefit also follows this order.
Distribution of purpose-engage people in new and different ways. Be human. Reach out and connect with bloggers, journalists, organizations, and analytics dashboards. I would also suggest cycling through varieties of post types; such as the following breakdown of blog topics:
- 25% Informative posts
- 25% Commercial review
- 25% Referral to other blog articles
- 25% Guest or Sponsored posts
- All the while preserving your business or personal value, by not sharing all your trade secrets. No matter what, your blog should be adaptable and fresh.
No map never changes.
This is the stuff you can’t control entirely, but you can influence.
- Search Engines Ranking Pages
- Sourcing SEO
- Association with Authority Sites
Especially from authority sites, backlinks works in conjunction with buzz to show search engines relevant, engaging content. Make these as organically as possible. Quality over quantity matters.
Leverage social media and monitor how your message propogates through the blogosphere. Read aggregators like Digg headlines, to see what strikes popular interest. Make a pro face for each person who posts representing your business. Preempt gray areas with clear social media behavioral policies. Use dedicated accounts, such as givenname@company. Keep personal personal.
Search Engine Ranking Pages
Keep a tab on your ranking among the Top Search Engines. Respect their missions, policies, and the people who create them. Don’t set yourself up for eventual failure here. You want to protect and compound your digital value.
If you’re sourcing your content, you get what you pay for. Cheapest is sometimes the costliest – particularly if there is a strong cultural component to your message. You can’t get first world value at third world prices, although legions seem to be set out to prove otherwise. Remember: falling is easier than climbing. It is in fact the natural state of things to climb against.
In the real world, referrals are often the most successful tactic for obtaining business profitability. Ask for them. Make a referral policy. Reciprocate with other providers. Share the love.
Association with Authority Sites
Don’t hide your love under a bushel – No! I’m gonna let it shine!
Respect all, respond to as many as possible, give and get – not give to get.
From First Contact to Federation Membership
You don’t have to do everything every day in order to practice good SEO for Blogs. The biggest gains come from doing the basics well. Optimizing both your website’s structure and broadcast will help you make first contact. After that, you can explore wonders to behold in every microscopic feature in the macroscopic digital cosmos.
Billions and billions of them….
Where we’re going, we don’t need – shelves.