Web Search Engines – Know Your Allies
Wrap your brain around this:
The fifteenth top search engine, altavista, ranks with 700,000 unique monthly visitors, according to research by business data site eBiz|MBA. This is from an analysis of Alexa Global Traffic, and of U.S. Traffic Rank from Quantcast and Compete.
The top ranked search engine receives 900,000,000 unique monthly visitors, well over a thousand times that.
Totally, the top fifteen search engines receive 1,421,300,000 unique visits per month. That’s roughly one and a half billion unique visits, many with multiple searches. To give you some perspective – that is more than the population of China and Farmville combined – every month. Twelve Chinas and Farmvilles a year, siphoning through these 15 search engines alone.
That’s a lot of clicking!
I’m not here to judge people who make it their mission to game the search engines. Living on the edge, vulnerable to algorithm updates and the like. If they want to waltz with Sisyphus, live and let live.
But I think that it may just be a more sustainable strategy to compound one’s daily work and not sabotage it. Ultimately this means respecting the search engines – if you want to keep your share of their traffic.
After all, they have their own visions and missions to preserve. Rather than bet on their blindness, it may be more profitable, ultimately, to bet on their efficiency at recognizing the sites that align with their self-interests.
As a former instructor, there is one thing I’ve learned, and I’m willing to share it with you:
Cheaters work harder for less.
But go ahead, knock yourself out! : )
So in the interest of making myself more intelligent, and sharing what I discover, here are the top 15 Web Search Engine mission statements.
Web Search Engine Mission Statements
“Learn it. Know it. Live it.”
- Judge Reinhold
1. Google’s Mission Statement:
“To organize the world’s information and make it universally accessible and useful.”
To be helpful, here are ten things from Google’s philosophy page:
- Focus on the user and all else will follow.
- It’s best to do one thing really, really well.
- Fast is better than slow.
- Democracy on the web works.
- You don’t need to be at your desk to need an answer.
- You can make money without doing evil.
- There’s always more information out there.
- The need for information crosses all borders.
- You can be serious without a suit.
- Great just isn’t good enough.
2. Microsoft’s Mission Statement:
“At Microsoft, our mission and values are to help people and businesses throughout the world realize their full potential.”
3. Yahoo’s Mission Statement:
“Yahoo!’s mission is to be the most essential global Internet service for consumers and businesses.”
4. Ask.com’s Mission Statement:
See MyWebSearch below.
This site does offer up a worthwhile read about its terms for top ranking in its Smart Answers category; these criteria translate very well to other engines too. Here are the top 5 selections.
1) Sites should load quickly and be polished, easy to read and easy to navigate.
2) Sites should be well maintained and updated regularly.
3) Sites should offer thorough and accurate information that provides information that is highly relevant to a user’s search term(s).
4) Sites should offer additional links or information related to a user’s search term(s).
5) Sites should demonstrate credibility by providing author and source citations and contact information.
Find the rest here under their Smart Answers category.
5. AOL’s Mission Statement:
“To inform, entertain and connect the world.”
6. MyWebSearch’s Mission Statement:
“Our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. “
This, like Ask.com, is a subsidiary of IAC company; according to Wikipedia, it’s “an American internet company with over 50 brands across 40 countries headquartered in New York City.”
This organization owns companies such as:
- The Daily Beast
7. Lycos’s Mission Statement:
The closest thing I could find to a mission statement was its parent company blurb:
“Ybrant Digital offers Digital Marketing Solutions to businesses, agencies, and online publishers worldwide. It connects Advertisers with their Audience across any form of digital media, using its massive local presence to deliver appropriate messages to the right audience, through the most relevant digital channels.”
8. Dogpile‘s Mission Statement:
Well, the closest thing I could find, anyway:
“Dogpile returns all the best results from leading search engines including Google, Yahoo! and Bing, so you find what you’re looking for faster.
…Each search engine has its own method of searching and each will return different results. Dogpile looks at all of them, decides which are most relevant to your search, eliminates duplicates and reveals them to you. In the end, you get a list of results more complete than anywhere else on the Web.”
Dogpile merged with the search company Infospace; here is their mission:
“Our mission is to make the discovery of information faster, easier, and more relevant.”
9. Webcrawler’s Mission Statement:
See Dogpile above. They share the same parent company Infospace.
10. Info.com’s Mission Statement:
Closest thing I could find:
“Info.com is a search platform that pulls together the best of breed search tools. From a single search query, Info.com provides results from the leading search engines and pay-per-click directories. Info.com is also partnered with other search providers to include comparison shopping and product reviews, a broad selection of news, health, pictures, eBay, jobs, White and Yellow Pages, tickets, flights, hotels, weather, maps and directions.”
11. Infospace’s Mission Statement:
We’ve covered this already; Infospace merged Dogpile and Webcrawler in an attempt to corner the metasearch empire. In the interest of new information, here is the blurb from their home page:
“Web Search that brings together top results from all leading search engines.”
12. Goodsearch.com’s Mission Statement:
“Empower people to change the world with simple everyday actions that raise money for causes they care most about.”
“To make the world a better place by becoming a major source of fundraising for our 100,000+ non-profit and school partners.”
GoodSearch donates 50% of search revenue democratically to charities and schools. Now that’s a mission!
13. Search.com’s Mission Statement:
A subsidiary of CBS Interactive, it says on its information page:
“CBS Interactive builds media experiences based on the things people love most. As leading destinations for the information and entertainment people crave, we don’t just support lifestyles – we help define them. Across brands like CBS.com, GameSpot, CNET, TV.com and CBSSports.com, we deliver highly engaging editorial programming that combines original, independent and user-generated content. Our approach attracts people who thrive on being in the know, and who captivate others with their opinions and expertise.”
14. Excite’s Mission Statement:
Excite is yet another property of IAC Search & Media.
“Our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world.”
15. Altavista’s Mission Statement:
A relic of the pre-Google Web, altavista was owned by Yahoo!. It ceased operations in 2011; yet still manages to redirect 700,000 visits a month to the Yahoo search engine. Which just goes to show you. You know. Zombies.
Web Search Final Results
Well how about that. This simple project turned into an ordeal. Some of these major companies don’t seem to want to make it easy for us!
Is there some benefit to keeping one’s priorities a mystery to developers?
Switchhot Interactive’s Mission Statement
“Expanding your remarkable domain.”
I’ll end with one question:
What is your mission statement?
No matter how old this post is, put it in the comments.
Here’s to your success.