Achieving Search Engine Page Rank has traditionally resembled a day at the races: Swift competitors vying neck-in-neck to win, place or show. Spectators picked their winners and losers, often after the fact, among their search results. Everyone could examine the photo finish, and perhaps come to an agreement on the results. Occupying the winner’s circle was a simple matter of getting there first.
Today, that day at the races is fast becoming a thing of a more genteel past. Search engines have become sophisticated enough to factor individuals into their algorithms. From location to search habits, social responses, and time on site, search engines like Google may display a different search result for each individual user. Everyone at the track now sees his or her own finish line, competitor groupings, or search results.
So how does a contender consistently win, place or show when everyone is running a different race?
In Search Engine Results Pages, or SERPs, there are no sure bets. Certain practices, however, can help entrants increase their odds of winning. For one, enthusiasm of the crowd – which is to say, bringing your own cheering section by leveraging popular search terms in your domain.
This simple technique is like jumping in front of the crush of hooves and elbows. Ranking is giving way to user habits, geotargeting, social network behaviors and other factors – but exact keyword matches between a domain and a search query will continue to find placements in top listings.
Of course, good odds don’t make a winning horse. But in a race where contestants are spurred on by the number of fans in their cheering section – the more traffic you bring increases your likelihood of converting more hearts and minds to make your horse the odds-on favorite.
The race, however, is still won with legwork.
To learn more about the trend of search engines ranking subjectively, see the videos below.