Have you ever clicked on a search result that takes you to an empty webpage? Search engines are getting better at showing relevant results, but it still happens. Wasted traffic could be yours by leveraging the right domain.
Domains are like vehicles; you can get to your destination – SEO and page rank – without one. You can build one from the wheels up in your garage; or you can drive a sweet ride right off the lot.
Every minute of every day, search engine users traffic domains related to their most common keyword searches. This traffic represents self-selected prospective customers, who are just as likely led to an abandoned avenue or empty shopfront.
These domains can be developed into powerful marketing tools alone, or be leveraged and optimized to redirect SEO traffic to your main site.
A good domain increases your site’s relevance, and ultimately, its ability to rank on the top pages of major search engines. While Pay Per Click can help generate traffic faster, Organic search outpaces PPC in the long game – and costs less too.
Domain brokering is akin to virtual real estate brokering – the buying and selling of properties that have a present value, and a potential for rising values. In virtual reality, like the real world, the top three rules of real estate are location, location, and – well, you know the rest.
A successful business, like a storefront, is going to be influenced by the amount of walk-in traffic it can get. It’s also vitally important that customers be able to find you.
SEO provides myriad techniques for increasing traffic; securing a few good domains that channel relatable keyword structures directly past your storefront greatly increases your conversion rates. Unlike real estate or a real world storefront, search engine traffic can enjoy higher conversion rates than random traffic passing by. Prospects qualify themselves with deliberate search queries actively seeking information in your niche. This can generate conversions that shatter the Main Street paradigm.
With this in mind, it makes sound business sense to leverage multiple domains as part of an overall SEO strategy. In other words, that traffic is going somewhere – whether an empty street, or straight to you competitor’s doorstop. A few hundred, or thousand, or tens of thousands of self-selected prospects passing by every month represents an incredible opportunity – or opportunity cost.
Where will you hang your shingle? Out of town on your own private acres, hoping for a hit? Or right smack dab on the busiest corners of your customers’ neighborhoods?