Not Your Classic Marketing Mix
You may be familiar with the four P’s of the Marketing Mix: Product, Price, Promotion, and Place.
1. Post – Write your post. Don’t get me started on this! Whatever you write about, it’s a business blog and has the task of interesting your target customers for their own sake. This applies basic inbound marketing strategy.
2. Pic – Add a feature image to your post to give people a sense of what the topic angle is. Also, a picture adds visual interest. A thumbnail can accompany your post that may be featured on other blogs. Take advantage of the eye-drawing power of an image to help you attract clicks on other sites as well.
3. Publicize – It’s time to specify your marketing strategy and broadcast your post. Register your business blog on directories, search engines, aggregators, social media, and commenting on other blogs and forums. (Yes, I know the word is fora. But this isn’t Latin, and we – well, most of us anyway – aren’t wearing togas).
When you post, send out your tweets and blurbs. Additionally, you might slant a related article for submission to popular article syndication directories for added traffic. Ping your posts. Be sure to check with major search engine Webmaster tools for added information.
4. Pal – Pal around; don’t be fooled by the ostensible whimsy of this aspect; it’s actually a military-grade marketing strategy. Obtain a business advantage over mind-numbing, quantity-driven link building strategies.
In the same way you want to target your marketing strategy on only interested customers, you want to exchange links with entities and people that engage your messages. By developing a well-founded network of loyal “pals,” you help ensure the relevance and staying power of your business blog.
Click your power switch; hit your four P’s every day. Soon your business blog will be humming along like a dynamo. Post, Pic, Publicize and Pal your way to blog superstardom – or at least, to one of the many other things you have to do today.
- 5 Significant Uses of a Business Blog in the Online Marketing Mix(hoculus.com)
- What is a business blog anyway?(marketing.yell.com)
- The benefits of business blogging: Part 2(marketing.yell.com)